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Tania Terzieva is an accomplished professional with extensive experience in digital channels, marketing, and customer relationship management. Currently serving as CRM & Loyalty Supervisor at EKO Bulgaria since September 2022, Tania previously held significant roles at IKEA Bulgaria, including Marketing Loyalty Leader and Marketing Executive Web Content, where responsibilities encompassed managing loyalty programs and website solutions. Prior experience includes pivotal positions at Telenor Bulgaria, where Tania was instrumental in developing the MyTelenor mobile application and overseeing digital channels, and at Cosmo Bulgaria Mobile, focusing on online services and self-care portals. Tania's educational background includes an Alternative MBA and an Engineer's degree in Computer Software Engineering, complemented by advanced training in strategy and innovation at INSEAD.