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Francois is a co-founder of Ekimetrics. After starting his career as a consultant for company startups at a business incubator, Francois joined DDB where he helped build the company's econometric approach for marketing performance measurement. In 2006, he co-founded Ekimetrics and since then has piloted worldwide projects in the automotive, luxury, energy, banking and insurance sectors as well as piloting innovative Big Data approaches. Francois graduated from Ecole Polytechnique and has a Master's degree in Entrepreneurship from HEC.