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Dulce Salcedo is a Key Account Sales Manager at Ekatena since June 2022, specializing in cold calling, lead generation, client follow-up, sales closure, and customer service. Prior to this role, Dulce served as a Business Development Representative and Content Creative, focusing on content creation, blogs, copywriting, and sales prospecting. At Sparkling from January 2021 to January 2022, Dulce worked as an Account Assistant managing brands like Bonafont and Tec. de Monterrey, establishing client relationships and delivering content reports. Dulce started the professional journey as an intern in the account area, contributing to benchmarking, pitches, and content management. Dulce holds a degree in Marketing from IBERO Puebla, completed in 2021.