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Lucy has 15+ years’ experience managing business development and marketing strategies for various multinational medical companies. Working with NHS and corporate partners, Lucy has developed, implemented and supported numerous projects focussed on pathway and service re-design to release resource and promote improved patient outcomes. An anatomist by training, Lucy graduated from The University of Liverpool in 2005 with First Class Honours in Anatomy and Human Biology. Lucy has been with eKare since the inception of their journey in the UK and Ireland.