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Luz Jimenez - Orte is a seasoned professional with extensive experience in marketing, communications, and corporate social responsibility. As the Communication, Events and CSR Director at IRIS GLOBAL Soluciones since June 2021, Luz has successfully launched a 360º brand strategy, enhancing brand recognition in B2B and B2C channels while overseeing event planning and execution. Prior roles include Marketing and Innovation Director at Iris Assistance, Trade Marketing Coordinator at Essilor, and Marketing Manager at Newell Rubbermaid, where Luz developed and implemented comprehensive marketing strategies and digital initiatives. Luz is also an engaged member of EJE&CON, an organization advocating for women's representation in executive roles. Luz holds an Executive MBA from IE Business School and has completed various programs in digital marketing and business leadership.