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Oier Martinez Violet is a highly experienced professional specializing in product value and transformation, currently serving as VP at SmartWay since May 2023, focusing on delivering effective solutions for Vueling Tech. With a strong background in urban mobility, Oier has contributed as an expert communicator at EITB, provides lectures on urban mobility at IED Barcelona, and has held leadership roles in product management at BusUp and Deutsche Bank, where significant projects such as the launch of the 'Asesor Digital db' were successfully executed. Oier's educational credentials include multiple degrees and masters in various fields, such as Intelligent Transportation Systems and Business Engineering, enhancing expertise in both technical and leadership domains.