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Inaki Gomez Ruiz has extensive experience in media planning and business development, currently serving in the role of planificación y seguimiento at EITB since March 2007, where responsibilities include designing business plans and managing client portfolios to enhance customer acquisition and retention strategies. Prior experience includes positions as Jefe de Operaciones at Gerencia de Medios Bilbao, focusing on marketing development, and as Ejecutivo de cuentas at Mediasal 2000, managing media planning and purchasing across various platforms. Inaki has also held positions as Planificador de medios at Norte de Comunicación and Multicompra Norte, with a consistent emphasis on media negotiation and campaign presentations. Educational qualifications include a Licenciatura in Publicidad y RRPP from Universidad del País Vasco/Euskal Herriko Unibertsitatea.