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Lena Edstrom is a seasoned marketing professional with extensive experience in strategic planning, brand development, and market research. Currently serving as the Marketing Manager at Eirich Machines, Inc. since July 2018, Lena oversees various marketing activities, including collaboration with global teams for lead generation. Previous roles include Marketing Manager at Helukabel USA, where Lena built the brand's presence in North America and managed digital and print marketing campaigns. Lena also held positions as Marketing and Communications Manager at Periphix IT Solutions and Marketing & Project Leader at Peter Wolters of America, successfully executing marketing programs and enhancing communication strategies. With an MBA in Economics and Management from Lund University, Lena combines strong academic credentials with a diverse marketing background.