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Gabriel Branescu serves as the Head of Branding & Digital Marketing at Eikon7 since January 2015, guiding a culturally diverse communication group in re-designing brands to enhance sales through a Digitally-led Integrated Marketing approach. Prior to this role, Gabriel held the position of Marketing Communications Consultant and managing partner at badcat_ from November 2005 to January 2015, focusing on creativity within an agile advertising agency environment. Additionally, Gabriel contributed as an Associate Professor in Creative Advertising at Scoala Nationala de Studii Politice si Administrative from October 2003 to September 2013. Earlier experience includes roles as a Copywriter and Creative Director at Ogilvy & Mather, DDB, and TBWA from 1998 to 2005. Gabriel Branescu holds a BA in Law from the University of Bucharest.