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Anita-Lynne Beale has over two decades of experience in brand management and marketing within the gaming industry. Currently serving as Brand Support Manager at Square Enix since August 2012, Anita-Lynne Beale plays a pivotal role in brand development and support. Additionally, Anita-Lynne Beale has been with Eidos Interactive Limited since January 2003, initially as Marketing Co-Ordinator and Personal Assistant, and later advancing to the position of Assistant Brand Manager.