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Bill Page is a seasoned researcher with extensive experience in the field of retail research, particularly focusing on consumer navigation patterns and the effects of child influences on shopping behaviors. Currently serving as a Senior Research Associate and Research Fellow at the Ehrenberg-Bass Institute since January 2015, Bill is involved in various aspects of market research, including survey design, client liaison, and team management. Prior to this role, Bill held the position of Director of Out of School Hours Care at St Peter's College, overseeing care teams and developing programs for children. Bill holds a PhD in Marketing, alongside honors in Management and a degree in Education, all from the University of South Australia.