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Arry Tanusondjaja is a highly experienced professional who has held various roles in marketing, research, and analysis throughout their career. Arry is currently a Senior Marketing Scientist at Ehrenberg-Bass Institute and a Senior Research Fellow at the University of South Australia. With a background in data analysis, customer profiling, and market intelligence, Arry has made significant contributions to the field of media planning and sustainable business growth. Arry has also demonstrated strong leadership skills as a Chairperson in the AMSRS South Australian Division and has played key roles in various research and analysis projects. With a Ph.D. in Marketing and a strong academic background, Arry Tanusondjaja is a valuable asset in the marketing and research field.