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Serjoscha R. is an accomplished marketing professional with extensive experience in performance marketing and a proven track record in demand and lead generation. Currently serving as the Global Head of Performance Marketing at eGroup since January 2023, Serjoscha R. leads high-performing teams to convert brand awareness into customer acquisitions and is focused on scaling growth initiatives globally. Previous roles include Head of Performance Marketing, Team Lead Performance Marketing, Senior Marketing Manager, and Marketing Manager at ebuero AG from November 2017 to December 2022, as well as various positions at BOOK A TIGER and experience as a freelance consultant. Serjoscha R. holds a Master's Degree in International Business and Management from Kozminski University and a Bachelor's Degree in Business Administration and Management from the University of Applied Sciences Koblenz.