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Wannipa Wannaboon is an experienced professional in the marketing research and data analytics industry, currently serving as the New Business Deployment Lead at EGG Digital since March 2022. Previously, Wannipa held several key roles at dunnhumby from 2011 to 2022, including Head of Shopper Insights and Senior Client Director, where responsibilities included managing a team focused on personalizing customer experiences and driving revenue targets. Additionally, experience at Synovate and Unilever contributed to a strong foundation in consumer insights and market research. Academically, Wannipa holds an MBA in Innovation in Management from the College of Management Mahidol University and a Bachelor’s degree in Business Administration from Rangsit University.