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Paul Isaia is an experienced commercial leader with a career spanning over two decades in online marketing and business development. Currently serving as Chief Commercial Officer and Managing Director for UK & Ireland at Euroflorist since January 2012, Paul oversees the P&L for these markets and has played a pivotal role in the company's expansion and strategy development. Previous positions held at Euroflorist include New Business Development Director, where Paul advanced boxed flowers and gifting initiatives, and Group Online Manager, responsible for the online strategy. Prior to Euroflorist, Paul served as Online Marketing Manager at Dream Doors Ltd and held roles focused on online marketing and intranet development at eFlorist and Old Mutual Wealth UK. Paul holds a BSc in Multimedia Digital Systems from the University of Sussex and an IDM Diploma in Digital Marketing.