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Katelyn Lawless is a seasoned marketing professional with extensive experience in both B2B and B2C sectors, currently serving as Marketing Lead at EfficiencyOne since April 2016. Katelyn has a proven track record in strategic planning, project management, and the execution of marketing tactics aimed at driving energy efficiency programs in Nova Scotia. Prior roles include overseeing marketing initiatives for the Strait Area Chamber of Commerce and serving as Campaign Manager for an MP candidate. Katelyn holds a Bachelor of Business Administration in Marketing from St. Francis Xavier University and has participated in multiple educational programs at Dalhousie University and the NS Department of Advanced Education.