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Mattias Edenholm is a seasoned professional with extensive experience in leadership and management roles. Currently serving as the CEO of Effektify since April 2021, Mattias also owns INTL Brands AB, focusing on international expansion for Scandinavian brands. Prior to these positions, Mattias was the General Manager at Torget Updated AB and held the role of Head of Expansion at GLACIAL. Mattias has a significant entrepreneurial background, having owned Scandinavian Brands and served as Sales Manager at Morups Fönster AB. Notably, Mattias had a long tenure at Elvine AB, where various roles included tf VD/CEO, COO/Export Manager, and Export Manager, alongside previous sales management experience at Frank Dandy Superwear.