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Diego L. Carmo is a seasoned social media professional with extensive experience in sports marketing and communication. Currently part of the Effect Sport team since September 2021, Diego focuses on planning and producing content for notable clients such as NFL Brasil and New England Patriots. Previously, at VX Comunicação, Diego managed social listening and engagement for Canal Premiere's social media platforms. As the founder of The Starter, Diego created a comprehensive site dedicated to NFL coverage, implementing journalism skills gained during university studies. Earlier roles include a communication analyst position at Systemsat, a journalism internship at Ministério Público Federal, and responsibilities in digital media at IBEF-Rio. Diego also contributed as a volunteer reporter for Chelsea News Brasil, translating and posting news updates. Diego holds a degree in Journalism from Faculdades Integradas Hélio Alonso and has completed extension courses in Instagram Marketing and Digital Marketing.