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Alina Zhiyenbayeva is an accomplished marketing professional with a robust background in brand management and strategic marketing across various sectors. Currently serving as a Marketing Manager at Efes Kazakhstan JSC FE since August 2021, Alina leads a dynamic team responsible for a wide range of brands, significantly contributing to 50% of the company's portfolio. Prior roles include Brand Manager for Miller Genuine Draft at Efes and leading the Skin Care category at Beiersdorf. Alina's early career includes experience as a Junior Brand Manager at Danone and marketing roles at E2 Educational Services. Alina holds a Bachelor's Degree in Economics and Business from Almaty Management University and an Associate's Degree in Economics from the College of International Academy of Business.