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Dara Ghelmansarai is an experienced professional in digital analytics, currently serving as the Head of Digital Analytics at EF Education First since January 2019, with prior roles including Digital Analytics Manager and Senior Digital Analyst at the same company. Before joining EF Education First, Dara worked as a Web Analyst at Ted Baker from January 2018 to January 2019 and at Harrods from July 2015 to December 2017. Dara holds a Bachelor of Engineering degree in Civil Engineering from The University of Manchester, completed between 2009 and 2012.