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Ioanna Fili is a PhD Candidate in Business Administration at European University Cyprus since February 2021. With a robust background in marketing and human resources, Ioanna has served as a Marketing & Public Relations Specialist and Human Resources Specialist at EETT since November 2009, focusing on various HR management practices and employee development. Prior experience includes roles as a Senior Marketing Manager at Vodafone, overseeing prepay and postpay services and related brands, and as a Group Marketing Manager at Unilever, managing the Hair Care Products Portfolio. Ioanna holds a Master of Science in Marketing from the University of Stirling and a Bachelor's degree in Business Administration from the University of Piraeus.