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Connie Ferger is an accomplished marketing professional with extensive experience in developing and executing multi-channel marketing strategies. Currently serving as Associate Director of Marketing at EDUCAUSE, Connie leads a team focused on recruitment, member engagement, and professional development marketing. Prior experience includes founding Findley Marketing, where Connie provided consulting services for businesses in need of marketing strategies, and serving as Director of Marketing and Business Development at Cure Organic Farm, where Connie developed farm share products and educational programs. Additionally, Connie helped establish the Athena Project, a women's arts non-profit, and managed a $200 million marketing research product at IRI for major Fortune 500 clients. Connie holds a High-Performance Leadership Certificate from Cornell University and a BS in Marketing from Miami University, along with an MFA in Prose from Naropa University and a Content Marketing Certification from the Content Marketing Institute.