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Anum Haroon is an experienced Product Design Lead at Educative, overseeing user acquisition initiatives and conducting comprehensive product audits and data analysis. Prior to this role, Anum served as a Senior Product Consultant at Maltseven, focusing on establishing digital payment systems in Rwanda through UI/UX advisory and customer behavior research. Anum's extensive background includes significant contributions as a Senior Product Designer at Designist, where the design system for AdalFi Techlogix was developed and the UI/UX for Taraki was revamped. Academic credentials include a Master’s degree in Computer Science and a Bachelor's degree in Computer Science Engineering from renowned institutions, complemented by early education in O'Levels and A'Levels from prestigious schools in Jeddah and Pakistan.