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In her role as Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With 12 years of higher education marketing experience, Sarah understands what it takes to find success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.