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As Chief Executive Officer of EducationDynamics, Bruce oversees the company’s strategy and overall financial performance. Prior to being named CEO, Bruce served as the company’s President, and co-head of the company, overseeing the Prospect Delivery, GradSchools.com, and International divisions, and was responsible for leading EducationDynamics's Marketing, Sales, Client Services, Product, and New Product Development teams. He also served for two years as the company’s Chief Marketing Officer.

With more than twenty years of management and marketing experience, prior to EducationDynamics Bruce was the General Manager of Vertrue, a leading marketer of affinity and loyalty membership programs and lead generation services, where he had full P&L responsibility for four divisions and oversaw a team of 115 people. During his fifteen-year tenure at Vertrue, Bruce had responsibility and oversight for all of its Marketing, as well as Product Management, New Product Development, Outbound and Inbound call centers, Sales, Client Services, Analytics, and Market Research. He also served as an executive committee member, helping develop corporate strategy, and was a key member of its M&A team. Prior to Vertrue, Bruce spent five years in the Consumer Marketing Division of Time Inc. Magazines. Bruce holds an MBA in Marketing from Columbia Business School, and an AB in History from Brown University.