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Marc Nogué Pujiula is an experienced analyst with a strong background in strategic initiatives and data-driven insights, currently serving as a Senior Analyst in Prime Strategy & Analytics at eDreams ODIGEO since October 2021. Prior to this role, Marc was engaged in business strategy and shopper insights at SCRM Lidl International Hub, leading digital strategies for the Lidl Plus loyalty program across multiple countries. Experience as a Data Analyst Consultant at PwC included projects on data strategy, advanced analytics, and project management, particularly in developing a segmentation tool. Earlier roles include facility engineer trainee at BARNY ENGINYERIA SLP and calibration system manager trainee at Roca Sanitario, where responsibilities encompassed engineering collaboration and calibration of measurement instruments. Marc holds a Master's degree in Data Analysis and Predictive Modelling from EPFL, as well as Master's and Bachelor's degrees in Industrial Engineering from Universitat Politècnica de Catalunya.