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Juan Ruiz Lopez serves as the National Sales Manager at EDP Solar Spain since April 2021, focusing on the indirect channel and SME segment, where responsibilities include defining sales strategies, managing commercial activities, and optimizing P&L across subchannels. Prior to this, Juan held various sales leadership roles at WiZink from 2013 to 2021, overseeing acquisition strategies and managing substantial budgets for new customer acquisition through multiple channels. Juan's career also includes significant experience at Citi, which spanned several positions in sales management, particularly in Door-To-Door channels. Beginning with a Bachelor's degree in Biological Sciences from Universidad Complutense de Madrid and an MBA focused on Biotechnology from Aliter International Business School, Juan's extensive background in sales and management is complemented by effective team leadership and process optimization skills.