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Petar Ivanov has extensive experience in marketing research and content development, currently serving since July 2014 at Tool.Domains, where responsibilities include website development focused on diverse topics such as sports, soccer betting, health, fitness, and finances, along with writing content in both English and Bulgarian. Prior to this role, Petar held the position of Editor in Chief at Darik from June 2004 to February 2008, where the management of the team and oversight of the Blagoevgrad section of the dariknews.bg website were key responsibilities.