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Dara Natale currently serves as the VP of Brand Partnerships at EDO, focusing on measuring and optimizing the impact of Convergent TV advertising. Prior to this role, Dara was the Senior Sales Director at Cognitiv, utilizing artificial intelligence to enhance marketing performance. Experience also includes serving as the Director of Agency Partnerships at Cardlytics, where partnerships with financial institutions were developed to enhance customer loyalty through integrated banking rewards. Earlier roles span leadership positions at AcuityAds Inc. and Rakuten Marketing, where strategic marketing and sales initiatives were spearheaded. Career beginnings included business development and marketing coordination positions at BAI Inc. and Dylan's Candy Bar. Dara holds a Bachelor of Fine Arts in Business and Photography from the University at Albany.