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Sydney Arruda is a seasoned marketing professional with extensive experience in product marketing and advertising. Currently serving as a Senior Product Marketing Manager at EDITED since June 2017, Sydney has progressed through various roles including Associate Product Marketing Manager, Associate Marketing Manager - Demand Generation, Marketing Coordinator, and Product/Retail Specialist. Prior experience includes serving as Coordinator of Marketing and Advertising at UConn Transportation Services, where Sydney independently managed marketing initiatives for campus transportation. Sydney's background also encompasses a Global Marketing Communications Internship at Henkel, contributing to digital content and email marketing efforts, as well as a Luxury Fashion Public Relations Internship at PR Consulting, where Sydney supported major fashion events and coordinated sample logistics. Sydney holds a degree from the University of Connecticut School of Business.