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Ayesha Zamal is an experienced account manager currently working at EDITED since August 2024, where responsibilities include helping leading retailers make data-driven decisions to improve business strategies. Prior to this role, Ayesha served as the New Product Development Manager and Buyer at Beauty Pie Ltd, focusing on textiles and special projects from June 2022 to January 2024. Ayesha has also held positions at COS, where roles included Global Diversity and Inclusion Facilitator and Senior Assistant Buyer in women's Ready-to-Wear and knitwear departments from April 2016 to June 2022. Earlier experiences include working as an Assistant Buyer at The MYSALE Group, Senior Buyers Admin Assistant at TOPSHOP TOPMAN, and various roles in editorial and fashion internships. Ayesha holds a Bachelor of Applied Science in Psychology from the University of Nottingham.