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Michel George is an experienced Trade Marketing and Merchandising Manager at Edita Food Industries since April 2022, overseeing a team of 7 merchandising associates and driving sales through effective shelf merchandising and planogram strategies. Previously, Michel served as the Trade Marketing and Channel Development Unit Manager at Henkel, where responsibilities included executing marketing plans, managing visibility across traditional trade channels, and conducting market analysis. Additional roles in Michel's career include Trade Marketing Supervisor at Prime Holding, Junior Analyst with various responsibilities, and experience at Uber, Live Colors Inc, Nestlé, CIB Egypt, and Arab African Bank. Michel holds an Accounting degree from The American University in Cairo and participated in a semester abroad at The American College of Greece.