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Loula Selim has a diverse and extensive work experience. Loula started their career as a Trainee at Animation Advertising in 2007, before working as an MOU implementation coordinator at ITIDA. Loula then returned to Animation Advertising as a Senior Account Executive, where they managed client relationships and handled accounts such as Juhayna, LG, and Future Generation Foundation. In 2009, they joined Edita Food Industries as an Assistant Brand Manager, overseeing financial processes and market analysis. Over the years, they progressed to higher positions within the company, including roles as Salty Snacks Brand Manager, Cakes and Salty Snacks Brand Manager, Brand Manager on Salty Snacks, and Confectionery Segment Senior Brand Manager. Loula later became a Group Category Manager, responsible for projects such as launching Oniro LAVA with a 360 campaign. Currently, they are the Head of Marketing at Edita Food Industries.

Loula Selim attended The American University in Cairo from 2002 to 2008, where they obtained a Bachelor of Arts degree in Business Administration with a focus on Marketing.