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Alessandra Pancani is a seasoned professional in product communication and marketing, currently serving at Edison Next since May 2022. Prior experience includes a role as Communication Specialist at Edison SpA from July 2017 to May 2022 and as Account Manager at DOING from June 2011 to 2017, focusing on project management, social media, and consultancy for notable clients such as Accenture and Coca-Cola. Additional experience includes positions as Digital PR and Web Marketing Manager at Milleeventi, and Publicity Manager at 20th Century Fox Home Entertainment. Alessandra has an extensive educational background, including a Master's degree in media and marketing from IULM University and multiple specialized courses in digital product management and growth hacking.