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At Edison, Jim is leveraging his strong background in strategic partnerships and sales to drive go-to-market strategy for Edison’s hospitality solution, Edison TV. Jim is responsible for overseeing and growing Edison’s internal hospitality sales team and he is heavily focused on developing key relationships and expanding the business. He works closely with internal and external stakeholders to maximize results and drive new business and revenue for the organization.

A former executive at DISH Network, Jim Grice spent 11 years with the company as Director of Sales and Operations. He was responsible for $350M in sales revenue and oversaw DISH Business’s national strategic partnerships, including the national hospitality business and airline partnerships. His key accounts included American Airlines, Wells Fargo, Hilton, Goodyear, Southwest Airlines and more. Prior to Dish, Jim was the Chief Marketing and Revenue Officer for the United States Olympic Committee. During his time at USOC, Jim successfully implemented new sales models, drove $585M in sales to support US Olympic athletes and hopefuls and managed Corporate Sales, Integrated Sales, Partnership Marketing and Event Services.