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Todd Feinroth is a seasoned sales executive with extensive experience in direct sales and strategic alliances. Currently serving as Senior Vice President of Sales & Alliances at Edifecs since February 2009, Todd Feinroth is responsible for developing and executing the company's global sales and business development strategies. Prior to this role, Todd Feinroth held the position of Director of Sales at Opsware Inc. from 2002, which was later acquired by HP. Following the acquisition, Todd Feinroth continued as Director of Sales for HP Software, focusing on the manufacturing and distribution sectors from September 2007 to February 2009.