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Tariq Farid is a prominent entrepreneur and executive with extensive experience in the gift and wellness industries. As the Founder and CEO of Edible Arrangements since March 1999, Tariq has transformed the company into a renowned omni-channel destination for fresh gifts and treats. Tariq also leads Incredible Edibles, focusing on accessible wellness products, and serves as the CEO of Edible Brands, the parent company overseeing multiple subsidiaries. Additionally, Tariq manages Berry Direct, Naranga, and Netsolace, providing various support services for businesses. Tariq's leadership extends to the International Franchise Association, where involvement as a board member enhanced the franchise community. Educational background includes an Executive Education program at Harvard Business School and studies at Albertus Magnus College.