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Giselle Smejda serves as the Head of Marketing for Canada at Edgewell Personal Care since November 2015, overseeing a marketing team to achieve revenue, profit, and market share objectives for a variety of brands, including Schick and Banana Boat. Prior to this role, Giselle held several positions at Energizer, including Director of Brand and Shopper Marketing and Senior Brand Manager, and began a career in marketing as Brand Manager at the World Wildlife Fund. Educational background includes a Bachelor of Arts in Philosophy and History, as well as a Master of Arts from the University of Toronto. Additionally, Giselle contributed to community initiatives as a Campaign Fundraiser for United Way Greater Toronto.