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Patricia Gomes is a seasoned marketing professional with extensive experience in leadership roles within the beauty and wellness industries. Currently serving as the Marketing & Growth Director for Mobility at Edenred and Edenred Brasil since August 2022, Patricia contributes to strategic growth initiatives. Additionally, Patricia is an Advisory Board Member for Prim-U, a platform empowering women entrepreneurs, and acts as a Mentor & UX Consultant at Top2You, where support is provided to individuals transitioning into the digital economy. Former roles include Global Ambassador at Singularity University, General Manager for The Body Shop Chile, and various positions at L'Oréal where significant contributions to brand strategy and development were made. Patricia's educational background includes advanced degrees in marketing, finance, and engineering, along with specialized certifications in digital transformation and UX design.