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Will Silverwood currently serves as Head of Sustainability at Whitbread, leading the company's Force for Good strategy centered on Responsibility, Community, and Opportunity. Concurrently, Silverwood is an Associate Partner at EdenLab and a Strategic Advisor at ECOZE, focusing on sustainable growth and innovative technologies to influence shopping and travel behaviors. Previously, Silverwood held key roles including COO and Head of Sustainability at Propel Teams, where the emphasis was on supporting early-stage businesses through sustainable practices, and Sustainability (ESG) Programme Lead at The Restaurant Group plc, driving the ESG agenda for a large network of restaurants. Other notable positions include Head of Transformation and Sustainability at Spark International Ltd and Sustainability Transformation Director at QA Ltd, reflecting a strong background in sustainability across various sectors. Will Silverwood also possesses an educational background from the University of Cambridge and a Bachelor's degree from The University of Manchester.