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Before joining Eden McCallum in 2020, Sara was a Manager in the OC&C Retail & Consumer practice, worked in the Sainsbury’s Strategy team and joined Amazon as a Senior Product Manager where she oversaw pricing in consumable categories and helped launch ‘AmazonFresh’ in the UK.

She has since led the strategy team of the boutique retail consultancy firm Pragma and enjoyed an independent consulting career, working on strategic and commercial due diligence issues with clients across Europe and the USA.