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Melissa Sitrin is an accomplished professional with extensive experience in digital marketing. Currently serving as Senior Manager of Performance Marketing at Edelman DXI since September 2021, Melissa previously held multiple roles at Clipper Vacations from February 2008 to September 2021, culminating in the position of Director of Digital Marketing. During that tenure, Melissa led a five-member team in developing comprehensive digital marketing strategies that significantly impacted the company’s e-commerce ventures, contributing to annual revenues of approximately $25 million. Earlier in Melissa's career, experience included positions at Albuquerque Journal, where responsibilities ranged from web content management to editorial support. Melissa holds a BFA in Digital Media from The University of New Mexico and pursued studies at Central New Mexico Community College.