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Hilda Vasconcelos is a Digital Strategist at Edelman Brasil since May 2022, with experience in content planning and creation for digital platforms, community management, and developing strategies to enhance brand presence in both B2B and B2C sectors. Previous roles include Social Media Assistant at Agência Sawi, specializing in planning and copywriting for social media, SEO writing, and community management, and Copywriter at Agência Garagem, focusing on social media content and video script development. Hilda began their career as a Journalism Intern at IFRN, where responsibilities included news writing and content creation for social media. Hilda holds a Bachelor's degree in Journalism from Universidade Federal do Rio Grande do Norte.