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Krystal Marie Collins is an accomplished marketing and content strategist with extensive experience in the outdoor industry and beyond. As the Founder and Director of Guerrilla Media Bend since October 2011, Collins specializes in public relations, audience building, and storytelling through photography, videography, and writing. Additional roles include contributing writer for Lonely Planet, Travel Oregon, and OARS Companies, Inc., along with serving as a web editor and content strategist for Wildwater Ltd. Collins holds a Master’s degree in Geological and Earth Sciences from Mississippi State University and a Bachelor’s degree in the same field from the University of Oregon, supplemented by business coursework at Central Oregon Community College. Passionate about recreation, Collins enjoys engaging with water, snow, pavement, and dirt in various outdoor activities.