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John Sundström has extensive work experience in various roles and companies. John is currently the CMO at EdAider since February 2022. Prior to this, they had a long tenure at IDG (International Data Group) where they held several positions. John was the Founder & Business Area Manager of Webbdagarna & IDG Academy from January 2020 to April 2022. John also served as the Head of Audience & Conversion from January 2019 to January 2020, and as a Team Lead for Digital Marketing & Growth from January 2018 to December 2018. During their time at IDG, they excelled in data-driven marketing strategies, business development, and optimizing the customer journey. John achieved significant growth in visitor revenues at Webbdagarna and launched the successful Webbdagarna Academy.

In addition to their time at IDG, John co-founded Skillstarter AB in 2017, which aimed to create a marketplace for courses and private lessons. John worked on this venture until September 2019. John also had a part-time role in Digital Marketing & Content at Wigrens Döttrar Tapetserarverkstad AB, a furniture upholstery company owned by their wife and their friend, from June 2012 to November 2017.

Prior to these roles, John worked as the Editor-in-chief at Backpacking.se, one of Sweden's largest travel websites, from August 2008 to October 2011. John managed a team of freelancing travel writers and was responsible for editorial content, strategic partnerships, SEO, and social media. John also worked at Travelstart as a Blog Editor and SEO-text Manager, overseeing the editorial content on Travelstart's travel blogs and managing a team of bloggers and translators.

Overall, John Sundström has a diverse range of experiences in marketing, business development, content management, and entrepreneurship, with a strong emphasis on data-driven strategies and growth.

John Sundström's education history includes a variety of courses and certifications in different fields. John attended Lund University from 2007 to 2010 and earned a Bachelor's degree in Economics, Business, Marketing, and Tourism. In 2014, they completed a Conversion Manager course and obtained a degree in Conversion Optimization from Conversion Manager school. Additionally, they obtained a GAIQ certification in Google Analytics from Google Analytics Individual Qualification in the same year. In 2013, John attended Berghs School of Communication, where they studied Copywriting - "att skriva för att övertyga" (writing to persuade). Furthermore, they completed a two-day SEO-course at Pineberry Academy in 2014, specializing in Search Engine Optimization. John also completed various short-term courses at Webbdagarna Academy in 2015, including Online Video Production, Podcast Production, and SEO Essentials. Prior to their higher education, John attended Saltsjöbadens Samskola from 2000 to 2002, although no specific degree or field of study is mentioned.