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Brad Tracy serves as the VP of Direct Sales at ECR Software Corporation, focusing on enhancing customer experiences for retailers since February 2023. Prior to this role, Brad held the position of SVP of North American Sales at Peak Technologies, Inc., where management of an extensive sales team led to consistent achievement of revenue and profit goals. With experience at HP as the Global Retail Segment Manager, Brad co-developed a market strategy that secured the #1 market share in POS. Additional roles include leadership positions at Retalix and NCR Corporation, where responsibilities ranged from strategic alliance programs to directing comprehensive retail channel strategies. Brad holds a Bachelor of Arts in Finance from the University of Oregon.