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Shawna Moore has worked in the marketing field since 2005. Shawna began their career as a Marketing Analyst Intern at the WVU Business Incubator, followed by a Marketing Assistant role at LG Chem. In 2007, they took on an Account Coordinator role at Bernard Hodes Group, and in 2008 they were a Marketing Administrator for both Toyota Material Handling, U.S.A, Inc. and AICHI, a Toyota Industries Company. In 2012, they became a Marketing Manager at Mavenlink and in 2013 they were a Digital Marketing Specialist at Real Mex Restaurants. From 2015 to 2020, they worked at Lazy Dog Restaurant & Bar, first as an Associate Marketing Manager and then as a Digital Media Specialist. Most recently, they have been the Director of Marketing at Ecotrak Facility Management Software.

Shawna Moore obtained their Bachelors of Science in Business Administration Marketing from West Virginia University between 2002 and 2006. In January 2022, they earned a HubSpot Certification from HubSpot.