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Donka Ilieva has significant experience in leadership and brand management, holding multiple roles at Econt Express since November 2012, including Chief Executive Officer, Head of Brand Management, and Director of Corporate Culture. Prior to this, Donka worked as an Advertising Manager at Tempo Advertising from December 2001 to September 2012. Academically, Donka earned a Master's degree in Brand Management, Business Design, Innovative Marketing and Advertising from the University of Finance, Business and Entrepreneurship in Sofia between 2017 and 2018, and a Master's degree in Finance from D. A. Tsenov Academy of Economics from 1999 to 2004.