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Renata Lara has a diverse background in marketing and customer experience, with extensive experience in strategic marketing planning and communication. Renata has held roles such as Head of Customer Experience and Marketing at Echoenergia, Growth & Marketing Manager at Fretebras, and Growth & e-commerce Marketing Manager at Serasa Experian. Renata's expertise includes developing omnichannel digital marketing strategies, managing high-performance teams, and implementing customer-centric approaches to drive growth and profitability. Their educational background includes a Master's in Business Administration in Marketing and Sales and various certifications in digital product leadership and marketing.