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Greg founded Echo Street in 2002 at the age of 28, launching with less than $10 million in assets under management. The firm’s initial product, a long/short hedge fund with a focus on real estate strategies, was the successor to a similarly constructed fund he created two years prior at Goldman Sachs, where he began his career.

Over the next two decades, Greg repeatedly reimagined and reinvented the fund, staying a step ahead of market transitions and regime change. During the crisis in 2008, the firm de-emphasized its equity roots to focus on credit. In 2010, Greg introduced the term GoodCo to his investors, along with the initial cohort of constituents. In 2013, after hiring a young quant, Andrew Yang, the two created the System, a quantamental approach that automated idea generation and allowed the fund to run fully market neutral, with no adjustment to targeted returns. With each change, Greg’s fund extended its success. When Greg retired the long/short strategy in the fall of 2020, it had beat the SP 500, net of fees, while running with 20% net equity exposure and single digit volatility.

Today, Greg thinks the best strategy for most investors is to own a diversified portfolio of the world’s best companies, and he and his team center their workflow on the discovery and coverage of these GoodCo’s.